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Why Purpose Matters

Why Purpose Matters: and how it can transform your organisation is the latest book by Insync Executive Chairman Nicholas Barnett, co-written with Rodney Howard.

The book examines the power of purpose and how organisations can transform when they embrace and bring purpose to life. It includes a “how to” guide that explains the four stages of becoming a purpose-led organisation. Nine CEOs from leading organisations also share their experiences in how they transformed their organisations through the power of purpose.

You can read an extract of the book here.
For more information visit:

Special offer! Buy one book, get one free

Watch video of Carson Scott’s interview with Nicholas Barnett, 28 July 2017 on Sky News

Click here to watch the full screen version on Youtube.

Watch videos of the Why Purpose Matters book launch in Melbourne on 27 July 2017

Book launch clip. Click here to watch the full screen version on Youtube.

Interview with Lesley Williams, Director of Major Street Publishing

Interview with Christopher Kelaher, Managing Director of IOOF

Interview with Chester Cunningham, Managing Director of Xynteo

7 Business Habits

GPS for your Organisation

Insync Executive Chairman,  Nicholas Barnett, has released a book: “GPS for your Organisation®: how to energise your employees and build sustainable high performance.”

Ken Blanchard, Co-author of The One Minute Manager® who wrote the Foreword for  Nicholas‘ book said: “Thanks, Nicholas, for teaching us about the power of Guidance and Positioning Statements. With the clarity of an effective organisational GPS, we can all be more successful as leaders in creating high performing organisations.”

Special offer! Buy one book, get one free


Watch book launch videos

GPS For Your Organisation by Nicholas Barnett on Vimeo.

GPS/Mission statement consulting

Find out how we can help your organisation develop, embed and measure the effectiveness of your GPS.

Unlocking Gender Potential – A leader’s handbook


In 2008 Dr Hannah Piterman published the results of a comprehensive study, the objective of which was to explore unconscious and subtle inhibitors to the positive experience and full utilisation of women in executive and management positions.

The progression of professional women into positions of leadership has been slow. Women are finding it more difficult to rise to positions of leadership in environments that are highly male-dominated, irrespective of the sector of employment. This is despite there being a strong business case for enhancing the contribution of executive women to the achievement of organisational objectives.

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Useful links

The latest book from Insync Executive Chairman,  Nicholas Barnett, identifies the 7 Business Habits that most differentiate high performance from low performance organisations. Adopting and sustaining the 7 Business Habits in the ways set out in this book will significantly improve your organisation’s performance.

It is based on ground breaking research involving the views of over 100,000 employees from around 200 companies. The 7 Business Habits apply to all types and sizes of organisations, including public, private, government and not-for-profit entities.

Special offer! Buy one book, get one free


Bulk pricing available for order quantities of 10 or more

Watch book launch video

Read endorsements of the book
Download a free chapter

Handpicked Insights

Foreword by Ken Blanchard

Ken Blanchard, coauthor of The One Minute Manager® and Leading at a Higher Level wrote the following Foreword to Nicholas Barnett's book titled, GPS for your ...

Endorsements of Nicholas Barnett’s book

These endorsements are included with the  Free Chapter of the book at

7 lessons from 7 habits

Our latest research unveils the 7 habits of high performance organisations that have steered them through a low growth economy and an increasingly competitive ...

A different take on our 7 organisational habits research

Over the last few months we've been showcasing our groundbreaking new research into the 7 organisational habits that drive high performance.