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PRESS RELEASE: Dream Employers welcomes Drake International

Press release

Insync Surveys and RedBalloon today announced Drake International as the newest partner in the 2011 Dream Employers Survey that identifies the most desirable employers in Australia and New Zealand.

Last year an overwhelming 80 percent of respondents dreamed of mixing work with play. This was clear with Google ranked number one, followed by Virgin Group/Richard Branson, self employment, Apple, Qantas and The Walt Disney Company.

Ali Evans, manager – innovation marketing & client, Drake International said: “We’re delighted to be involved in the 2011 Dream Employers Survey. Employment branding is one of the most powerful means an organisation has to attract, develop and retain its most valuable assets – people – and the Dream Employers survey also reveals the top drivers to create a strong employment brand.”

“The partnership is a natural fit with the Ultimate Job competition we are running to find the best job in Melbourne.”

The Dream Employers survey will uncover which employer brands have the greatest attraction and why. There is no nomination criteria or award submissions to participate, it is open to big, small or any type of organisation across all industries.

This year’s survey will tap into employee satisfaction. Industry and company staff satisfaction will be benchmarked against the Insync Surveys employee opinion survey database that is founded on organisational response data collated over 16 years.

“I’m looking forward to comparing staff satisfaction from the anonymous survey as this gives an insight into how engaged a workforce is likely to be.  We know from experience having a strong employer brand is not the single solution to a productive team.  Understanding how to create an engaged workforce can bring huge rewards for an organisation,” said James Garriock, CEO, Insync Surveys.

To be in with a chance, CEOs and HR managers can encourage their employees to vote in the two-minute survey at Any organisation with greater than 50 responses will be given a customised report highlighting insights into staff satisfaction. Survey will now close 18 July.


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