New employee insights: Only 46% of employees feel inspired by their organisation's vision.

Here are 7 ways to bring your vision to life

PRESS RELEASE: Insync Surveys reveals green wash has biggest impact on 25 to 34 year olds

Press release

Insync Surveys shows that age has the biggest impact on employees’ expectations of their employer’s environmental performance; with 25-34 year olds holding organisations to a higher standard than younger and older employees.

Insync Surveys has asked 14,000 survey respondents how green their employers are. James Garriock, Insync Surveys’ CEO, said: “Promoting environmental efforts is important to attract and retain employees and customers. The imminent retirement of the Baby Boomers, which is the group with the lowest expectations of their employer with regard to the environment, means the issue will become more important to the majority of employees.”

Level of education was also researched. Insync Surveys found that people in jobs requiring a university degree are more critical than others in their assessment of their employer’s environmental performance.

“Professional services firms which are dominated by people with degrees are held to higher environmental standards by their staff than manufacturing organisations which have a lower proportion of tertiary educated people. This is ironic in that professional services have a lower environmental impact than other industries.

“Improving environmental responsibility helps to attract and retain a skilled workforce. In an environment of low unemployment the importance of these issues is paramount,” said Garriock.

The study also showed that organisations should pay attention to their employees’ opinions because of a strong positive correlation between upbeat opinions of employer environmental performance and employee commitment.

“With heightened awareness about water, carbon, climate change, air quality and pollution and corporate social responsibility; environmental responsibility will remain strong factors in an organisation’s employee value proposition. This is important for organisations trying to attract younger and educated workers,” said Garriock.

Related News & Events

Read all News and Events
Insync sponsors 2020 Asia Patient Experience & Engagement Virtual Summit

As the industry is tasked to recalibrate their patient engagement strategy for maximum agility and optimum sustenance, Insync in association with Press Ganey is ...

Webinar: 5 things HR needs to build a culture of trust post COVID-19

As organisations scrambled to respond to the unexpected, and competing priorities and drastically altered budgets meant tough decisions that impacted the livelihoods ...

An update from the Insync team

As we see the impact of COVID-19 unfolding and changing by the day, the Insync team hopes you and your families are well and keeping safe. Insync takes our ...

Our response plan for COVID-19

The health and wellbeing of our people and the broader community are paramount to Insync. Here’s a guidance and response plan we’ve communicated with our team, and ...