Insync featured at the Customer Experience Summit in Sydney on 21-22 November 2018.
Insync Managing Director Tony Salvage hosted a round table discussing The Death of Big Data: why simplicity is genius.
Customer experience is at the very top of everyone’s priority list – from the CEO to the CMO to the CIO. The emergence of new channels, new customer behaviours, new design breakthroughs, new customer expectations and new sources of customer data offer opportunities to improve the CX and deliver sustainable competitive advantage.
The business case is clearly there, but organisations across the country are still struggling to put their customer centric ideas into practice. From culture and skills sets, to the structure of your organisation, the challenges are lengthy.
