Article • Employee experience

Employee engagement survey planning tips

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Running an employee engagement survey? Here are some quick tips to ensure the engagement survey project is a success.

  • Endorse the employee engagement survey with visible buy-in from senior management
    Get them to talk about the forthcoming survey with their management team and all staff. This demonstrates that your organisation is taking the employee engagement survey seriously.
  • Keep your employee engagement survey design simple
    The simpler the survey, the chances are the more quickly and accurately respondents will provide their feedback. This will not only encourage participation but will also simplify and speed-up results delivery.
  • Provide assurance that employee engagement survey results are confidential
    Your results report should be provided to you in an aggregrate format. This type of reporting style helps managers identify trends, but respondents cannot be singled out.
  • Keep the number of open ended responses in your employee engagement survey to a minimum
    Use radio buttons, drop down lists or click boxes where possible. This will ensure that the survey is as quick and unobtrusive for respondents as possible. It also makes survey analysis easier.
  • Ensure the employee engagement survey has confidentiality guidelines at the outset
    This will help to encourage participation of respondents who might not otherwise be forthcoming.
  • Make your employee engagement survey online rather than paper wherever possible
    This ensures that results come in faster and data is captured securely. Paper surveys can often go missing, fail to get posted, get lost in the post, etc, and are more time-consuming to collate for analysis.
  • Send out survey reminders
    Employee engagement survey reminders boost response rates and also reinforce the importance of feedback and your organisation’s commitment to making improvements through discussions with your staff.
  • Follow up on promises in a timely manner
    The employee engagement survey results will help guide initiatives. Communicate and act on those initiatives to show your commitment and that the feedback was valued. This will also ensure participation in subsequent surveys.