Article • Culture & leadership

MS: Moving into the future through reinvigorated Aspiration, Purpose and Values

Smiling woman in a dotted blouse stands at a desk with computers in a bright office.

Insync’s Sophie Owen sat down with John Blewonski, CEO of Multiple Sclerosis Limited (MSL) to talk about the organisation’s journey to reinvigorate its Aspiration, Purpose and Values, and how this will contribute to the organisation’s success.

This case study reflects on MS’ journey and move into the future reflecting on the following key topics:

  • What initially brought about the need for change?
  • What challenges were evident with MS’ previous Vision, Mission, and Values?
  • What did MS seek to achieve from the process?
  • How did you go about redefining MS’ Vision, Mission, and Values?
  • Why the change from Vision to Aspiration?
  • What contributed to the success of the process?
  • Why is an organisation’s Vision, Mission, and Values so important, and how do you see it contribute to MS’ success?
  • What’s next and how will the new Aspiration, Purpose, and Values be embedded?
Document Name Category Solution File Type Link
Moving into the future – Multiple Sclerosis Limited

See how Multiple Sclerosis Limited redefined its aspiration, purpose and values through an inclusive process that built ownership and connection.

Case study Culture & leadership

PDF 3.92 MB

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