Membership Experience

If a primary focus of your organisation is to win and keep members, exceeding member expectations is fundamental. To be successful, your organisation needs to be member driven and must understand your members’ needs.

Best practice organisations, particularly those in the B2B space, research member issues regularly.

Insync can help your organisation better understand the drivers of satisfaction and identify targeted opportunities for improvement and growth. We can also measure the performance of key competitors against your organisation.

Membership Satisfaction Survey

The Membership Satisfaction Survey identifies members’ priorities against your organisation’s performance.

The survey encompasses a core set of survey items that measure issues essential for member service excellence, such as:

• Communication
• Focus
• Timeliness
• Innovation
• Image
• Quality
• Perceived value.

We recommend that telephone-based interviews be also used to supplement web based and/or paper surveys. This boosts response rates and the depth of data collected. Additionally, many organisations view their Membership Satisfaction Survey as a marketing exercise and want to ensure the process is professional and hassle free.

We always treat your member contact list with the utmost level of confidentiality and integrity.