Benchmarking board performance: 500 board reviews later

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Bridge the gap between customer satisfaction and loyalty

Are your customers satisfied? Our customer survey research suggests that the answer to this common question might be: “who cares?” Businesses are fast losing faith in customer surveys because “satisfied” customers are walking away from established relationships.

What’s missing from a traditional customer survey?

Our customer survey research has discovered why customers are jumping ship and we have come up with a better way of measuring organisational success using customer research.

After an extensive review of the academic literature combined with in-house research, we built a customer survey tool that measures more than just customer satisfaction – it examines customer emotional engagement and loyalty.

About the Customer Satisfaction Survey

Insync’s Customer Satisfaction Survey is designed for B2B sales and marketing managers. It helps you understand the missing link between satisfaction and the real payoffs: profit and growth.

The Customer Satisfaction Survey provides a complete picture of your customers’ journey. Based on leading academic research*, our tool’s framework shows how customers have experienced your services/products and developed an overall judgment. This leads to customers developing a personal relationship with you as the supplier and becoming emotionally engaged. This impacts their future buying behaviour.

The Customer Satisfaction Survey helps resolve uncertainty about:

  • customers’ level of engagement
  • what customers perceive to be your strengths and weaknesses
  • account management effectiveness
  • whether your customers are satisfied, loyal and advocates
  • where customers think you need to improve
  • your customers’ intentions to spend moreDownload a sample report below!

Handpicked Insights

Build customer relationships, not transactions

Too many organisations have an excessive internal focus and do not spend sufficient time considering and gaining feedback in relation to the external environment, ...

The 5 drivers of client centricity: a blueprint for the NFP sector

The not-for-profit (NFP) sector is experiencing change at a rate that is equal to, or faster than, many other sectors of the economy.

Who told you your top customers were happy?

it is important to regularly seek & act on customer feedback. B2B research shows that most organisations lose around half of their clients every 5 years

How to discover and bring to life your Customer Value Proposition

It's a customer's world. Few people would argue that for organisations to survive, they must understand and meet the needs of their customers.