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PRESS RELEASE: 2011 Dream Employers launches. Will Google win?

Press release

Insync Surveys and RedBalloon today launched the second annual Dream Employers Survey. Open to public vote, the online survey will identify the most desirable employers in Australia and New Zealand.

Last year a massive 73 percent of respondents admitted they are not working for their Dream Employer. In 2010 Google ranked number one, followed by Virgin Group/Richard Branson, self employment, Apple, Qantas, The Walt Disney Company, OMD, Sydney Water, Getaway and Coca Cola.

This year’s survey will further explore the top drivers that make a Dream Employer. The results will also drill down to the employee level and reveal what is key to being satisfied at work.

James Garriock, Insync Surveys CEO said: “The survey will uncover which employer brands have the greatest attraction and why.”

“Dream Employers is unique as there are no barriers to entry.  It’s open to big, small or any type of organisation across all industries.  If you’re a highly desired employer you’ll find your name up in lights.”

Naomi Simson, RedBalloon CEO said: “The point of difference with this survey is that it enables us to recognise Australia and New Zealand’s Dream Employers as voted by the people. It is fascinating to find out people’s aspirations, what qualities they look for in a Dream Employer and which employer brands embody these qualities.”

“A strong employer brand is a great indicator of an organisation’s stamina. With current and prospective employees acting as advocates, winning organisations are likely to be successful on many fronts,” she said.

Garriock added: “Following on last year’s success, we chose to expand the 2011 survey in order to offer organisations an insight into how they – and their peers – are perceived. Voters might be motivated by an organisation’s financial stability, innovative product offerings, reputation, reward and recognition benefits, culture, or because of its work/life balance offerings .”

To be in with a chance, CEOs and HR managers can encourage their employees to vote in the three-minute survey at Any organisation with greater than 100 responses will get a free company report. Closes 4 July.

The winning Dream Employers will be announced in August.

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